From Witching Hour to Power Hour: Getting Through the Hardest Part of Sobriety

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Why 5pm Feels Impossible (And What To Do About It)

Let’s talk about the hardest part of early sobriety: that predictable window of time when the craving hits like a wave and you’re not sure you can ride it out. Maybe it’s 5pm on a Tuesday. Maybe it’s Friday night when everyone’s posting their wine glasses on Instagram. Maybe it’s standing in the parking lot at your kid’s soccer game watching all the other moms with their Stanley cups.

In this episode, I’m breaking down what I call the witching hour—that specific time when staying sober feels almost impossible. But here’s the truth: it’s not about the drink. It never was. The drink was the solution you were using for something else—exhaustion, overwhelm, loneliness, anxiety, boredom.

I’ll walk you through the four different types of witching hours, what you’re really craving during each one, and most importantly—what to actually DO about it. Because willpower alone won’t get you through this. You need a plan. And if you’re doing nothing, you’re planning to drink.

3 Key Takeaways From This Episode:

1️⃣ The Drink Was Never the Point — When you say “I want a drink,” what you’re actually saying is “I’m exhausted and need to turn my brain off” or “I’m anxious and need relief right now.” Understanding what you’re really craving changes everything.

2️⃣ Different Witching Hours Need Different Tools — The daily 5pm decompression requires different strategies than weekend FOMO or emotional overwhelm. Once you know your type, you can prepare accordingly.

3️⃣ Doing Nothing IS a Plan—It’s a Plan to Drink — If you know your hardest time is Friday at 5pm and you’re sitting back with no strategy, you’re not being neutral. You’re setting yourself up to give in. Proactive planning is non-negotiable.

And, if you’re struggling with that daily 5pm crash? I did an entire episode on breaking that specific habit: How to Break the 5PM Drinking Habit Without Losing Your Mind

Want structured support to actually implement these strategies? My Recovery Starter Kit walks you through exactly how to set up your environment, calm your mind when triggers hit, build real support, and create a daily rhythm that makes sobriety feel steady instead of shaky. It’s $197 for instant access—plus 30 days free in my Sober Society community. Perfect if you’re white-knuckling it through the holidays and need more than just willpower.

And this Friday, a bonus drop from the Unlimited Life Starter Series — the 10 most powerful episodes to rebuild your rhythm, structure, and emotional peace.

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